VAR Strategic Plan 2026-2030

Our Mission
The Vermont Association of REALTORS® empowers members to succeed as trusted professionals in their communities, promotes homeownership, and protects private property rights.

Our Vision
VAR will be the trusted voice and leading advocate for real estate, private property rights, and homeownership; advancing the industry through professionalism, innovation, and strategic leadership. We empower our members to set the standard for integrity, influence, and service in every community across Vermont.

Download the VAR 2026-2030 Strategic Plan

Strategic Priorities

ADVOCATE

VAR is the leading advocate for real estate, real property rights, and homeownership.

COMMUNICATE

VAR’s trusted, unified voice delivers clear, consistent, and timely communication which informs and engages members, the public, and the media.

ELEVATE

VAR fosters a collaborative and engaging environment, empowering its members with the skills and resources to uphold excellence in their professionalism.

OPERATE

VAR leverages the commitment of our leaders, volunteers, and staff to operate a fiscally responsible business that is future-focused, growth-oriented, and delivers exceptional member experience.

Strategic Overview

ADVOCATE

  • Data: VAR's advocacy efforts are built on a foundation of relevant data and research that is accurate and comprehensive.
  • Policy and Platform: VAR's policy platform champions responsible growth, economic development, and the protection of private property rights.
  • Fundraising: VAR's culture inspires members to invest in the political process.
  • Key Contacts: VAR leverages strategic partnerships to achieve shared objectives.
  • Grassroots Mobilization: VAR members are mobilized to respond to VT and NAR Calls to Action. Influence and Outreach: VAR members are the first call and trusted voice for policymakers.

    • COMMUNICATE

  • Member Communications: VAR's members understand, utilize, and value the services they are provided.
  • Public Relations: The public values REALTORS® and views them as essential business partners for all real estate matters.
  • Media Relations: VAR engages Vermont's media partners in a strong and collaborative relationship.
  • Local Association Communications: VAR partners with local associations to promote vibrant community and member engagement across all media platforms.

    • ELEVATE

  • Professionalism: VAR members are viewed by their communities as essential, highly qualified, and trusted real estate advisors and advocates.
  • Professional Growth: VAR positions REALTORS® for success through increased educational standards, skill-based, and practical training.
  • Leadership Development: VAR identifies, cultivates, and mentors the next generation of leaders.
  • Member Engagement: VAR provides meaningful opportunities for members to connect with each other and the communities they serve.
  • Productivity, Tools, and Resources: VAR provides access to a suite of innovative systems to benefit and enhance the REALTOR® and consumer experience.
  • Professional Standards: According to the standards and criteria set by the National Association of REALTORS®, VAR offers the spectrum of services available to members for Code of Ethics enforcement.

    • OPERATE

  • Governance: VAR provides opportunities for members to serve, and effectively communicates the duties, responsibilities, and expectations of volunteer positions.
  • Structure: VAR facilitates conversations regarding the potential streamlining of local associations interested in exploring options to retain their identity, maintain strong community relations, increase the efficiency of dues, and deliver a superior member experience.
  • Facility/Operations: VAR operates a facility that provides the opportunity to elevate the brand and gives staff an opportunity to connect with each other and allied organizations.
  • Staffing: VAR invests in exceptional and energetic staff who are passionate about the mission of the organization, responsive to member needs, and serve as a reliable resource and support system for members.
  • Finance: VAR grows reserves to protect the financial health of the organization and creates opportunities to provide exceptional member services and support.